With Videopath, it is easy for content creators to make interactive videos in minutes. To find out more about our tool and how it can be incorporated into your content marketing strategy, check out our tutorials and learn about Videopath.
Here are our top three tips for boosting the effectiveness of your video:
1. Get to the point quickly
Once a viewer clicks play, you only have about 8 seconds to convince them to stay. (Yes, our attention spans are now officially lower than goldfish). Get to the “wow” of your content quickly. “Starting with the Why” makes a lot of sense, but be sure to add a hook right at the start to keep the viewer watching.
2. Ask for action
In video, as in life, the squeaky wheel gets the grease. Keep your audience involved in your brand by asking them to “Subscribe for more great content” or “Browse our collection” directly in the video.
3. Offer backstory
Let you viewers explore the topic in a deeper way. Offer them a chance to dive deeper or check out your sources. Not only does this keep your audience interested, but it helps to grow confidence in your brand.
Videopath is an interactive player for informational video. With Videopath, you can bring dynamic websites and social channels into your videos in under 5 minutes. Viewers can access this additional content at anytime without leaving the player.
Videopath has been shown to drive over 10x the engagement of youtube annotations and 40% longer time spent on the project vs. linear watching.