The main goal of the content marketing is to attract users and later drive traffic it to the website. The challenge for ecommerce content marketers is to increase the retention, overall conversion rates measured from the article to the shopping cart. And as online shops are selling more products, from various categories and targeting various clients they need to build the content the way that it will support the upselling and crossselling processes.
We all know it, content is king. But often many companies fail to develop a strong content marketing strategy and don't define clear goals.
Styla sees the challange for e-commerce content marketers similar to traditinal content marketers.
Developing a content marketing strategy with these goals in mind, business are well prepared for the strong competition that is out there. And it will be tougher from year to year.
Read also Content Marketing Institute's great content marketing report for 2016!